With the birth of CANIFFF I can truly say that the culture of Calgary has officially been elevated. Being a part of the collective fashion community in both Calgary and nationally in Canada, I can definitely say that this is the perfect time and place for this festival to emerge and take the stage with so many talented designers, directors and producers. But the team behind CANIFFF defines the festival much better then I could...
The Canadian International Fashion Film Festival (CANIFFF) is a platform and event that engages, exciting directors, artists, new and established talent, advertisers, designers, producers, fashion industry leaders and audience. The Canadian International Fashion Film Festival will showcase and support the diverse medium and visionary talent through impactful, cutting edge storytelling.
Director and Co-founder, Katrina Olson-Mottahed, shared where the idea initially came from "after traveling to other film festivals and making friends in the industry, we realized it was an important to build a fashion film platform for in Canada. The film festivals and fashion scene have been growing exponentially in Calgary over the fast 5 years. It is great to bring these two industries together".
So thanks to the team behind CANIFFF, Calgary gets a much needed cultural fashion boost at the most opportune time, right after Stampede! So please put away the jeans, plaid and cowboy boots and get creative with your look for attending the event. Katrina says that typically the dress at film festivals is a "hybrid" of styles but we would really like to encourage putting some effort into it. For inspiration think of contemporary art, architectural silhouettes and juxtaposition/proportion. Some inspo below:
Check out the Vimeo teaser below.
CANIFFF runs from July 22-23 with daytime screenings and speakers to swank evening parties so there is definitely something for everyone!
Tickets and additional info here: CANIFFF
Styleista will be hosting the red carpet on Saturday, July 23 and I am beyond excited to see who takes their personal style to the next level. So go all out Calgary!